Manager, Regional & Artist Growth Marketing

Role Responsibilities

 The Manager, Regional & Artist Growth Marketing is responsible for driving the strategic development, execution, and management of innovative global marketing campaigns for a roster of artists. This role focuses on building long-term marketing strategies to grow fan engagement, expand audiences, and achieve successful product releases. The Manager will work collaboratively with A&R, Artist Management, Publicity, Advertising and other key teams to align creative and commercial goals. As a key contributor to global campaigns, the Manager will oversee all marketing touchpoints—digital, social, and traditional—ensuring alignment with overarching objectives. This role demands a strong background in digital marketing, analytics, and audience engagement, with the ability to manage campaigns across time zones and markets effectively. 

What you'll do

LATAM Artist Campaign Development and Execution

• Design and execute comprehensive global marketing campaigns that integrate digital, social media, influencer marketing, and traditional strategies tailored to each artist and release.
• Develop audience-led social media strategies to foster fanbase growth and engagement, leveraging insights, trends, and best practices.
• Execute tone of voice, content, and branding for each artist, ensuring campaigns reflect the artist's vision and creative direction.
• Collaborate with leads in international territories to localise and optimise marketing strategies for key markets.
• Act as the central communication hub between artists, managers, and internal teams to ensure seamless execution of marketing plans.
  
  

Artist Growth Marketing:

• Lead strategies to expand artist fanbases and strengthen audience connections through targeted digital advertising, content creation, and social media marketing.
• Utilize advanced audience insights and performance data to adapt campaigns, identify growth opportunities, and maximize engagement.
• Foster partnerships with external influencers, brands, and platforms to amplify artist reach and create meaningful fan interactions.
• Stay on top of emerging platforms and trends, integrating them into campaigns to maintain a competitive edge.
  
  

Inbound LATAM international Project Support:

Coordinate Local Market Activities

• In collaboration with MD-LATAM, regularly assess international projects for campaign support requirements/opportunities within the region.
• Oversee local marketing efforts such as press, content creation, and partnerships with regional service companies
• Coordinate assets and provide regional service companies with the necessary content, resources and information they require to properly market and promote selected artists
• Ensure our global plans translate well into local contexts, with cultural and language nuances considered.
• Support tour promotion and in-market artist appearances to strengthen visibility and fan engagement.
  
  

Strengthen Industry and Partner Relationships

• Represent Nettwerk locally — be the “face” of the label for partners in Mexico, Brazil, and other LATAM markets.
• Identify opportunities for collaborations, brand partnerships, or local marketing initiatives that align with Nettwerk’s artists and values.
  
  

Act as the Regional Expert

• Stay on top of local trends in music, culture, and digital marketing.
• Advise global teams on how to best approach the LATAM audience.
• Provide clear market insights and data to help shape business decisions and campaign priorities.
  
  

Data Analysis and Reporting:

• Monitor campaign performance and audience engagement metrics, delivering actionable insights to stakeholders.
• Generate regular reports or review partner reports on campaign milestones, audience growth, and ROI, keeping management and artist teams informed on progress and outcomes.

Role Requirements

• 2-3 years of music marketing experience, with a strong emphasis on digital and social media marketing.
• Bachelor’s degree preferred.
• Passion for music, pop culture, and emerging marketing trends.
• Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
• Extensive experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
• Proficiency in creative and video editing software
• Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
• Sense of urgency and responsiveness in managing tasks and challenges. 
  
  

Spanish & English required.

Please submit resumes in English.

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.