Growth Marketing Manager - eCommerce / Paid Media for US-based Company (Remote)

Paired is a fast-growing artist-owned digitally native lifestyle brand, committed to original design work, progressive values, and dark humor. Their product line includes a distinctive assortment of apparel, gifts, and accessories. Through in-house production and fulfillment, they strive to create and nurture a vibrant community among their fans, whether through social media via an engaging marketing program or through exceptional email campaigns.

We are looking for a Growth Marketing Manager to spearhead our eCommerce and paid media initiatives for our US-based operations. The ideal candidate will be responsible for developing and executing comprehensive growth strategies, optimizing paid media campaigns, and enhancing customer acquisition.

Responsibilities:

• Manage and scale paid media campaigns across Meta (FB/IG) and Google (Search, Shopping, YouTube) with budgets of $10K–$50K+/mo
• Own ROAS, CAC, CTR, and AOV targets—report on performance and iterate constantly
• Design and implement Klaviyo flows (Welcome, Abandon Cart, Post-Purchase, Winback, etc.) based on user behavior
• Run A/B tests on copy, creatives, landing pages, and email sequences
• Build weekly performance reports with clear takeaways and next steps
• Collaborate on ad creative (you won’t design it all, but you’ll guide angles, hooks, messaging)
• Keep landing pages, popups, and lead flows optimized for conversions
• Monitor attribution, customer LTV, and funnel drop-off points using GA4 and email data

Requirements

• 3+ years managing performance marketing for DTC or eCommerce brands
• Proven experience managing $10K+/mo in Meta and/or Google ad spend
• Deep understanding of ROAS, CAC, CTR, CPM, AOV, and LTV
• Hands-on experience with Klaviyo, including segmentation, automation, and flow building
• Comfortable writing or optimizing email and ad copy based on performance data
• Strong analytical mindset—you live inside dashboards and performance reports
• Familiar with Shopify, GA4, and conversion tracking best practices
• Organized and proactive: you set goals, track KPIs, and follow through

Nice to Have

• Passion for cycling or endurance sports
• Light design or editing skills (Canva, Figma, or working with UGC)
• Experience working in small or remote teams

• Work from Anywhere
• Competitive Salary (USD)
• Flexible Hours